Anna Nylander

About

Great business comes from great people having great plans. As a Employer Branding Architect and Image coach, I facilitate those plans enhancing communication between people and helping them achieve greater business, profitability, and customer-centricity. My strength is creating and channeling communication plans into activities where the right people are engaged at the right time keeping the focus on the right actions ensuring plan objectives. My experience covers global projects in multinational corporations such as Hewlett-Packard, IKEA, and Accenture. I have gained expertise in managing internal and external strategic communications that support corporate organizations in reaching business objectives. I specialize in helping leaders build powerful personal brands. This involves identifying and communicating their unique strengths, enhancing credibility, and creating a consistent and memorable presence. The return on investment is substantial — increased influence, better career prospects, and the ability to inspire and lead effectively. Neglecting personal branding can result in missed opportunities, reduced influence, and potential career limitations in a competitive professional landscape. Invest in your brand to reap the rewards of a distinguished and impactful leadership presence. When companies face challenges such as high employee turnover, demotivated staff, and difficulty in recruiting new talent, I step in to conduct an analysis, establish a long-term strategy, and implement communication activities to create an attractive employer brand. I have also been a part of developing the Employer Value Proposition (EVP). A strong employer value proposition is crucial for attracting, retaining, and engaging talent while supporting the company's overall goals and culture. It serves as a guide for both current and future employees, laying the foundation for a successful employer-employee relationship. I believe a sustainable business is the only long-term and profitable thing for the people and our planet. I am convinced that when we have a planet with people who flourish we will create a sustainable life for humanity and the environment. I am convinced that all people have a way of expressing themselves. Discovering that way, aligned with their way of being, is a key success element. I believe that, in a highly technological future, the appearance and personality of people will be increasingly important when everything around you is robots, bots, and computers. I believe that employees and managers are of absolutely fundamental value and that taking care of them is a key element of a company’s long-term survival, and its ability to generate work and satisfy its customers.

Skills