
Experienced Ethnographer and Qualitative Researcher
I am a passionate ethnographer and qualitative researcher with a knack for uncovering deep insights into human motivations and behaviors. My career is dedicated to providing market-specific strategies and understanding local nuances for leading consumer brands. With a background in international development and a commitment to participatory leadership, I thrive in environments that require strong organizational and intercultural skills. My distinctive approach to work is characterized by a blend of empathy, strategic thinking, and a commitment to participatory methods. I believe in the power of storytelling and the importance of creating spaces for co-creation and social transformation. My work is informed by my training in Neuro Linguistics Programming and my experience in diverse cultural settings, which allows me to bring a unique perspective to every project. My motivation stems from a deep-seated curiosity about the world and the people in it. I am driven by the desire to understand and articulate the underlying factors that shape our actions and decisions. This quest for knowledge and insight not only fuels my professional endeavors but also aligns with my personal values of continuous learning and meaningful connection.
Egenföretagare
2022 — Present
Providing market-specific insights and strategies for leading consumer brands across various sectors including FMCG, Automotive, Bank/Finance, Telecom, Media, and the Public sector.
Bokio
2022 — 2022
Employed diverse research methods to explore and analyze user perspectives, enhancing product development and user experience.
Nordic Viewpoint
2016 — 2022
Led focus groups, analyzed qualitative & quantitative data, and supported branding strategies with insightful research findings.
Kufunda
2016 — 2016
Facilitated a residential training program for young Zimbabwean women, focusing on experiential learning and unleashing potential.
Universitat de Barcelona
2018 — 2018
Art of Hosting Karlskrona
2017 — 2017
University of Gothenburg
2007 — 2010
Enforex Language School
2006 — 2006
Kasanka National Park
2015 — 2016
Supported guest relations, conservation, and research projects during bat migration at a donor-funded conservation area.
Propel Africa
2012 — 2015
Coordinated and led group travel and events, managing client requirements from inception to completion with successful delivery.
Afrikagrupperna
2010 — 2010
Co-facilitated seminars and produced fundraising material to raise awareness of urban development issues in Cape Town.
International Labour Research and Information Group
2010 — 2010
Conducted qualitative research on social mobility and housing challenges in urban informal settlements in Cape Town.