
Wellness Consultant, Life Coach and Facilitator for People in Tech
As a certified life coach, facilitator and wellness consultant, I specialize in partnering with tech leaders to uncover the root causes of burnout and empower people to take an active role in preventing it. I do this through tailored workshops and coaching. I aim to create a safe space for growth and self-reflection with my “human” approach to facilitation and my willingness to go deep and be vulnerable. My approach combines vulnerability, humor, and science-backed methods to create a safe space for clients to connect and grow. I have a personalised approach not only as a coach, but as a facilitator too and my experience working in the tech industry is my biggest inspiration for the work I do. In my work with companies I try uncover the root cause of burnout in organisations. There is more to wellbeing at work than a meditation app or access to workouts and fruit baskets. It's our patterns that drive burnout, and often the lack of communication not only with ourselves but with each other. The biggest catalyst for change in my life has been my autoimmune disease diagnosis. Without it, I wouldn't have made some of the bold and often, ambitious decisions that have shaped both my personal life and my career. My passion for communication, emotional resilience, and stress management drives me to help others create meaningful boundaries and improve their well-being. The desire to make bold life choices and empower individuals to prioritize themselves drives all the work that I do..
Because Mondays
2022 — Present
Managing freelancer onboarding process, coaching freelancers through personal development goals, and assisting them in finding their dream gigs.
Freelance
2022 — Present
Acquiring users across various platforms, managing large budgets, collaborating with teams for creative asset delivery, and optimizing campaigns for branding and user engagement.
Alight with Healing
2020 — Present
Hosting wellness activities and workshops, providing tailored programs for stress management and better workplace boundaries, offering private coaching and consulting services.
Fishbrain
2019 — 2021
Managed UA and Awareness Marketing efforts, optimized campaigns using data and testing, set and measured KPIs, and explored new channels for user acquisition.
Vega School
2014 — 2015
IMM Graduate School
2009 — 2012
Fishbrain
2018 — 2019
Built, managed, and monitored user acquisition campaigns, optimized using data and experimentation, and strategized for quality user acquisition.
Fishbrain
2018 — 2018
Managed user acquisition campaigns, optimized funnels, set KPIs, and evaluated new channels for growth.
Hollister Co.
2017 — 2018
Managed teams, set business goals, analyzed sales and traffic metrics, and evaluated business success.
Potentialpark
2017 — 2017
Audited brands based on their engagement with online platforms for talent attraction and engagement.
ZF Services South Africa
2015 — 2017
Developed and executed marketing strategies, coordinated content production, managed customer inquiries, and launched the ZF Cares Initiative.
ZF Services South Africa
2012 — 2015
Assisted with marketing campaigns, organized events, managed Google Adwords and Analytics, and conducted customer surveys.