
Senior UX/UI & Product Designer
I am a seasoned Senior UX/UI and Product Designer with a proven track record of delivering innovative design solutions and leading creative projects across various industries. With a passion for user-centered design and strategic branding, I excel in transforming complex concepts into intuitive and engaging user experiences. My expertise spans from digital product design to brand activation, ensuring a cohesive and impactful user journey. My distinctive work strategy is rooted in a holistic approach to design, where every element is carefully considered to contribute to the overall user experience. I bring a unique blend of creativity, technical skill, and strategic thinking to every project. My personality allows me to collaborate effectively with clients and teams, fostering an environment of innovation and excellence. I am known for my ability to lead with empathy, think outside the box, and deliver results that exceed expectations. I am driven by the challenge of creating designs that not only look beautiful but also provide tangible value to users. The intersection of technology, creativity, and user psychology is where I thrive, and I am committed to leveraging design as a tool for positive change. My professional choices are influenced by a desire to work on projects that have the potential to make a difference, whether it's in the tech and startup scene or contributing to more sustainable consumer choices.
It's a Thing
2020 — Present
Freelance consultant for major clients and startups, focusing on rebranding, redesigning web services, and improving user flows.
Futurniture
2017 — 2020
Lead creative and designer for Linköping University and other clients, focusing on student recruitment campaigns and UX/UI design.
Pool
2009 — 2017
Lead art director and designer for KLM Royal Dutch Airlines and other major clients, creating online and offline brand activations.
TBWA\Stockholm
2006 — 2008
Lead art director for various clients, including Fortum and Petzl.
Shout
2005 — 2006
KaosPilot
2011 — 2011
Berghs School of Communication
2000 — 2002
St Martin's University of the Arts
1999 — 1999
Started a Stockholm branch and worked with clients such as Stockholm Stadsmission and Sveriges Annonsörer.
Pets
2003 — 2005
Worked with clients including Unibet and Bondelid.
Graphic Thought Facility
1999 — 2000
Worked with clients such as Habitat, The Science Museum, and Studio AKA.
Child BMX Store
1998 — 1999
Sold BMX bikes and clothing.