Lars Gidfeldt
Experienced Sales & Marketing Director with a focus on Digital Strategy and Business Development
About
With a robust track record in brand building, sales, and digital development projects, I bring a wealth of experience in driving growth strategies and implementing change across both B2B and B2C landscapes. My expertise lies in creating integrated brand communications and spearheading development projects that enhance customer offerings and increase sales. My approach is characterized by a hands-on collaboration with sales organizations and a commitment to developing customer-specific solutions. My leadership style is adaptive, allowing me to tailor team dynamics to suit each unique client engagement. I pride myself on my ability to navigate complex problem-solving scenarios and deliver results that are both strategic and actionable. I am driven by the challenge of transforming ideas into tangible results that not only meet but exceed business objectives. The synergy between sales, marketing, and product development is where I thrive, ensuring that every project I undertake contributes to the overarching mission of growth and innovation. Services offered: • Brand strategy — Long experience within Brand development and brand building • Product development & product offer — Experience within retail, e-com
Skills
Experience
Market & Business Development
EasyArr AB
2020 — Present
Developed EasyArr's customer offering from inception to launch, including business planning, securing financing, and building the digital service alongside sales and launch plans.
Freelance Sales & Marketing Consultant
Own Company
2009 — Present
Served as Account Director and Project Manager, leading various team configurations to deliver customer-specific solutions. Worked with clients such as Carlsberg, Visita, and others.
Sales & Market Director
Citymail
2006 — 2008
Led a team of 55, overseeing sales, marketing, and business development. Contributed to rebranding to Bring and development of digital services.
Sales & Market Director
Bredbandsbolaget
2003 — 2006
Managed a department of 20, executing an exit strategy for sale and participating in rebranding to Telenor.
Education
Top Leader Education in Leadership
Bring
2007 — 2008
Market Economist in Marketing
Marknadsföreningen Sthlm
1988 — 1991
Course in Legal Overview
Stockholms Universitet
1990 — 1990
