
Experienced UX Lead Business Designer
I am a seasoned UX Lead Business Designer with a passion for transforming complex business requirements into interactive prototypes. With a background in interactive pedagogy and deep expertise in UX/UI design, I create intuitive and user-friendly digital solutions that drive business value. My distinctive work strategy involves leveraging design thinking and user-centered methodologies to deliver innovative and effective results. My collaborative approach and ability to visualize complex systems set me apart, enabling seamless communication with clients and stakeholders. I am motivated by the challenge of creating digital solutions that enhance user experience and drive business success. My core values include innovation, user-centric design, and continuous improvement. I am passionate about using design to solve real-world problems and improve people's lives. Services offered: • UX Design and strategy — Helping you what you need in the UX area.
EyeCoach
2024 — Present
Developed AI Smartglasses with a focus on UX/UI design.
Rebetic
2023 — Present
Founded Rebetic, a health platform focusing on metabolic syndrome and diabetes. Developed a 60-day program using design thinking, Miro, and Figma.
NCC
2022 — 2023
Led UX for a large web-based system, visualizing UX processes to simplify collaboration in construction projects.
Diet Doctor - Hava
2020 — 2023
Led UX for app and web, creating a new concept for metabolic health and launching the Hava brand.
G+D
2017 — 2022
Designed strategy and integration of Material Design guidelines for a responsive cloud service.
Nielsen Norman Group
2019 — 2019
Stockholms universitet
1994 — 1997
Tumba Gymnasium
1987 — 1990
EYECENTER - Memira
2014 — 2019
Developed digital strategy and web presence for eye care stores, including marketing and SEO.
Handelsbanken
2011 — 2020
Developed new web services and cloud solutions, visualizing future banking concepts.
SEB
2010 — 2011
Automated mortgage flow and conducted usability testing for new web services.