Patrice Lusth
Digital Transformation Expert and Business Growth Strategist
About
As a certified board member, I am dedicated to helping businesses thrive in the digital age.With over 15 years of experience in leading international digital commerce and marketing for global brands, I specialize in driving digital transformation and sustainable growth. My expertise spans fashion and cosmetics commerce, with a keen focus on product supply chain, platforms, and enhancing the full customer journey. As a certified board member, I am dedicated to helping businesses thrive in the digital age. My approach to business strategy is inclusive and analytical, ensuring a consumer-focused and omnichannel perspective. I excel in facilitating workshops in Design Thinking and acting as a catalyst coach for management teams, CEOs, and leaders seeking transparent dialogue and strategic execution. I am driven by a passion for people, organizations, and leadership. My motivation comes from the desire to see teams evolve and company results flourish, all while delivering a sustainable customer experience.
Skills
Experience
Programledning
Bokusgruppen
2023 — Present
Currently leading programs at Bokusgruppen in Stockholm, focusing on digital initiatives and growth strategies.
Styrelseledamot
Great Earth
2023 — Present
Board member at Great Earth, contributing to strategic decisions and company direction.
Advisor and Partner
bubbi.ai
2022 — Present
Advising on market offering, customer strategies, and positioning with a focus on real-time machine learning intelligence and consumer intent prediction.
Founder
Humble Catalyst AB
2022 — Present
Independent Business Consultant focusing on Business Strategy, Design & Development, and leadership coaching.
Strategic Project Manager
Peak Performance
2022 — 2022
Education
Diploma of Education in Styrelseutbildning och -program
deb.
2022 — 2023
Strategic management
Ekonomihögskolan vid Lunds universitet
2004 — 2008
International Master of Business Administration
Lunds universitet
2002 — 2008
Master in Exchange Programme in Management
University of St.Gallen
2007 — 2007
MSc Engineering InfoCom (Data Science) not completed in Information and Communication Technology
The Faculty of Engineering at Lund University
2002 — 2003
