
Creative Art Director & UI Designer
I am a senior, conceptual Art Director and UI Designer with a proven track record of delivering innovative design solutions across various digital platforms. With a passion for creating engaging user experiences, I excel in conceptualizing and executing designs that resonate with audiences and align with brand identities. My approach to design is characterized by a blend of creativity and strategic thinking. I believe in the power of storytelling through design and always strive to create a visual language that is not only beautiful but also functional. My experience in teaching and my commitment to social causes like UNICEF and RFSU reflect my dedication to making a positive impact through my work. My motivation stems from a deep-seated passion for design and its power to communicate and connect. I am driven by the challenge of transforming complex concepts into intuitive and aesthetically pleasing digital experiences. The opportunity to influence and enhance the way people interact with technology is what excites me every day.
Black Lizzy
2023 — Present
Developing a new tonality, colors, illustrations, and design for Preglife app. Redesigning UNICEF's public homepage. Creating a new logo and digital platform for Hallunda Folkets Hus and Freja's Kitchen. Teaching UI design at Stockholms Tekniska Institut. Developing a business idea for an app aimed at children with dyslexia.
ANTROP
2021 — 2021
Worked as a Freelancing Creative Art Director, contributing to various design projects.
WINSTON
2019 — 2020
Led the digitalization of RFSU's outreach program and created a welcoming and inspiring intranet for Jernhusen.
MOONWALK
2000 — 2005
Developed a global homepage for H&M, contributed to Telia's new visual identity, and created a communicative platform for IKEA. Worked on repositioning Liljevalchs in the contemporary art scene.
Berghs School of education
2018 — 2017
Beckmans School Of Design
1991 — 1997
CLOCKWORK
1999 — 2000
Responsible for key accounts as Art Director, creator, and brand strategist.
ICON MEDIALAB
1997 — 1999
Integrated clients' brands with innovative digital solutions, including designing the interface for Electrolux's 'Smart Refrigerator' and Posten's new visual identity.
HMCO REKLAMBYRÅ
1995 — 1997
Served as Art Director and Illustrator for various clients.
FGH REKLAMBYRÅ
1992 — 1992
Worked on the project 'Inte bara Orback' for Bigert och Bergström.