Eva Råberg
Experienced Copywriter and Creative.
About
With a 25-year tenure in the communication industry and 14 years as a copywriter, I have honed my craft in creating compelling copy that resonates on an emotional level. My expertise includes developing brand strategies, communication concepts, and orchestrating campaigns across traditional and digital media, PR, and brand-building events. My journalistic roots fuel my passion for storytelling, and I thrive on bringing narratives to life that engage and inspire. My unique approach combines strategic thinking with a creative flair, ensuring that every piece of copy I produce is not only effective but also innovative. My background in journalism has instilled in me a rigorous attention to detail and a commitment to authenticity, allowing me to deliver work that is both credible and captivating. I am driven by the power of words to shape ideas, build brands, and connect with audiences on a deeper level. The excitement of crafting a narrative that not only informs but also moves people is what motivates me every day. I am committed to creating content that transcends the ordinary and makes a tangible impact on the world
Experience
Copywriter
Lindex
2022 — 2023
Crafted product and brand texts primarily for Lindex Kids, and led creative concept development and communicative campaigns.
Copywriter
Freelance
2019 — Present
Provided writing, copywriting, and creative services for various clients and brands across several industries, working both as part of larger teams and independently.
Copywriter
Stendahls
2018 — 2021
Served as a senior copywriter on strategic and communicative assignments for clients such as Länsförsäkringar, Gothenburg Film Festival, Volvo Cars, and Stena Recycling, both nationally and globally.
Producer & Copywriter
Forsman & Bodenfors
2004 — 2017
Began as a lead digital producer for digital campaigns, later transitioning to PR lead for the agency and their clients, as well as a copywriter for Swedish and global campaigns, including strategic and concept development.
Education
Certificate in Copywriting
Berghs School of Communication
2010 — 2010
Coursework in Journalism
University of Gothenburg
2002 — 2004
Coursework in Information Technology
University of Gothenburg
1995 — 1999
