
Experienced Product Management Professional and Agile Leader
With over 20 years of experience in product management and leading international teams, I specialize in agile development and delivering high business value through innovation. My strategic mindset and business acumen are complemented by certifications in SAFe, Scrum, and Requirements Engineering, enabling me to drive projects to success in diverse and dynamic environments. My unique approach combines a networking leadership style with adaptability and a clear vision. I leverage my extensive experience in both agile and traditional methodologies to guide teams through complex projects, ensuring that every step aligns with the overarching business goals. I am driven by the challenge of transforming ideas into tangible products that deliver exceptional value to customers. My passion for continuous improvement and strategic innovation fuels my daily work, and I am committed to fostering collaborative environments where teams can thrive and excel. Services offered: • Product Management • Project Management • Business Analysis
Swedish Institute for Standards, SIS
2023 — Present
Managed the PMO and strategic development projects, reshaped the digitalization roadmap and strategic plan.
Sesamy
2022 — 2022
Developed product strategy, vision, and roadmap, and facilitated communication between founders and remote product teams.
The Swedish Television, SVT
2018 — 2021
Established portfolio management, formed a PMO, managed strategic IT projects, and led a program to modernize media asset management systems.
H&M
2017 — 2018
Managed scope and change requests for H&M's Global Online Expansion program, performing capacity and release planning.
Linköping Institute of Technology
1999 — 2014
H&M Online Sales
2016 — 2017
Led the vision, strategy, and roadmap for online merchandising, order & checkout, and led a team of product owners.
H&M Online Sales
2013 — 2014
Conducted business analysis and strategic development for online merchandising and implemented new platform features.
H&M IT
2011 — 2013
Led strategic requirements elicitation for top online marketing events and campaigns.
Kuoni
2010 — 2011
Led the strategic development of group-wide platforms for eCommerce, owning the strategy, vision, and roadmap.
Mogul
2007 — 2010
Managed projects and pre-studies for collaborative solutions, supported presales and customer relations.
Volvo Group & Volvo IT
2004 — 2007
Analyzed business opportunities in sourcing and procurement, and represented Volvo in a major due diligence project.