Yingying Chang
Global Marketing and E-commerce Experte
About
I am a communicative leader and versatile industry expert with a proven track record of delivering growth through creativity and operational excellence. With extensive experience in fintech, consulting, FMCG, and retail, I excel in translating business needs into actionable strategies and tangible results. My global perspective is shaped by successful market navigations across Sweden, China, and the U.S My distinctive approach combines analytical rigor with creative marketing science, ensuring that every strategy is data-driven yet innovative. I am known for my cross-functional leadership and ability to seamlessly integrate diverse perspectives into cohesive, winning strategies. I am driven by the challenge of scaling businesses and the excitement of breaking into new markets. My passion for leadership and development fuels my daily motivation, and I am committed to fostering environments where teams can thrive and exceed their targets. Services offered: • CMO — Interim CMO, either full-time or part-time.
Skills
Experience
Chief Marketing Officer
SAVR
2020 — Present
Led a team to achieve 900% user growth, scaling the platform to become Sweden's largest independent mutual funds platform. Member of the Executive Management team.
Senior Management Consultant
Curamando
2019 — 2020
Served as Interim Head of E-commerce and Amazon retail expert, providing growth strategies for various high-profile clients.
Merchandising Manager
H&M North America
2017 — 2018
Launched e-commerce in Canada, managed Womenswear sales, and led a significant IT platform upgrade.
Global & China Merchandising Manager
H&M
2014 — 2017
Oversaw global e-commerce strategy for multiple departments and launched e-commerce in China.
Online & Area Sales Manager
Oriflame
Education
BSc in Business & Economics
Stockholm School of Economics
2008 — 2012
Advanced Chinese
Beijing Language & Culture University
2010 — 2011
