
Senior UX/UI Designer, Digital Product manager & innovator
I have over 20 years of experience in digital product innovation and UX/UI design. I have a proven track record of creating user-centered digital solutions, with expertise in mobile app and web development. My experience spans various industries including marketing, e-commerce, entertainment, manufacturing, healthcare, and science. I am passionate about creating interfaces that utilize AI and other cutting-edge technologies, to deliver products that users love and that drive business success. My distinctive approach to product innovation is rooted in a deep understanding of human behavior. I have developed almost a sixth sense of being able to predict users actions after meeting thousands of people in User research and usability studies powered by eye-tracking. I blend this with my expertise in digital strategy and agile project management to deliver products that are not only functional and feel authentic for the business but also resonate with users on an emotional level. My ability and extensive experience to recruit, coach, and lead cross-functional development teams enable me to turn visionary ideas into successful digital solutions with ease and elegance. My professional drive is fueled by the desire to create technology that not only delights users but also makes sound business sense. I am motivated by the challenge of transforming complex concepts into intuitive and engaging user experiences. The opportunity to innovate and push the boundaries of digital product design using the latest technologies is what excites me every day.
GoalEnvision.com
2020 — 2023
Rebuilt the SAAS application platform, digitized co-founders' methodology, managed UX design, and coordinated with development team and end users.
The Blister Scanner
2019 — 2022
Invented a mobile app concept using machine learning and augmented reality for medication adherence, completed design and developed an online demo.
EveAdam.co.uk
2018 — 2019
Developed a subscription-based online pharmacy & doctor concept with a focus on video- & chat-based medical consultations.
Indoor Energy
2017 — 2018
Created a time- and material management app for service technicians, integrating case planning software with GPS and map services.
Bythjul.com
The Royal Swedish Coastal Fleet
2020 — 2020
Grafiskt Utbildningscenter i Uppsala
1990 — 1994
2016 — 2017
Led the design of a mobile-first e-commerce site, focusing on quality and safety, which was awarded as one of Sweden's top 10 e-commerce sites in 2017.
Berghs School of Communication
2009 — 2009
Taught a ten-week evening course in interactive marketing and design for professionals transitioning from analog to interactive media.
Whiteport AB
2008 — Present
Freelanced in my own company, Whiteport AB, designing a variety of digital projects including apps, websites, and e-commerce applications.
inUse AB
2007 — 2008
Worked on design and usability for extensive IT projects for multinational corporations and government agencies, mastering effect management method.
Eniro Sverige AB
2005 — 2007
Worked with user interface design on a variety of projects, leaving an imprint on products for individuals, businesses, and social networking.
Backbone Consulting AB
2003 — 2005
Developed a CRM application from scratch, creating a modern look and feel while improving accessibility and ease of use.
Drax Industries
1999 — 2000
Designed web and printed materials, including the first website for SF Cinema to book tickets online, and discovered a passion for business development and user-centered design.
ETC Production
1997 — 1999
Designed the ETC magazine for its first web publication and updated the magazine weekly.