Irina Nirland
Experienced Marketing & Communications Director
About
I am a seasoned marketing professional with a proven track record in leading marketing and communications strategies across the fashion, interior, design, luxury, e-commerce, and retail sectors. My expertise lies in brand management, marketing transformation, and sustainability strategy, ensuring that brands not only resonate with their audience but also stand for responsible and ethical business practices. My distinctive approach to marketing is rooted in a blend of creativity and analytical thinking. I leverage my cultural studies background to understand consumer behavior, while my commitment to sustainability ensures that my strategies are forward-thinking and responsible. My leadership style fosters collaboration and empowers teams to excel in their roles. I am driven by the challenge of transforming brands to not only achieve market success but also to contribute positively to society and the environment. The intersection of creativity, strategy, and sustainability is where I thrive, and I am passionate about leading teams to innovate and push boundaries in these areas.
Skills
Experience
Marketing & Communications Director
Bukowskis
2018 — 2024
Led a multifaceted marketing team, developed marketing strategies for all channels, managed the overall marketing budget, and contributed to brand development. Responsible for Site & E-com sales with 2,5 million visitors every month. Part of management team. Part of Bonhams' Global Marketing Team.
Marketing Project Manager
Filippa K
2009 — 2018
Oversaw project management for imagery across all channels, managed external agencies, and led the strategy for the sustainability communication platform.
Marketing Project Manager
H&M Home
2009 — 2009
Developed marketing strategies and tactical plans, managed project budgets, and oversaw global media planning and buying. Launch Brand to market.
Marketing Manager
Venue Retail
2005 — 2008
Managed in-house marketing team, controlled the overall marketing budget, and was part of the management team. Directed marketing strategies and project management for imagery across all channels. Part of management team.
Education
200h Teacher training - Hatha yoga, Meditation, Breath work
Vashista Yoga Foundation
2024 — Present
YH in Mixed Media Planning
IHM Business School
2024 — 2024
The sustainability fundamentals
The Sustainable Fashion Academy
2013 — 2014
BA in Marketing Communications
Stockholm University
2004 — 2005
BA in Cultural Studies Program
Stockholm University
1994 — 1997