Hanna Petersson
Experienced Content Manager and Web Editor
About
I am a dedicated Content Manager and Web Editor with a strong background in digital marketing, SEO, and campaign management. With a proven track record of enhancing user experience and driving sales through compelling content, I excel in fast-paced environments where my skills in web analytics and content optimization can thrive. My approach to content management is data-driven and user-centric. I blend creativity with analytical skills to craft content strategies that not only attract attention but also convert leads into customers. My hands-on experience with a variety of CMS and analytics tools, combined with my ability to quickly adapt to new technologies, sets me apart in the digital landscape. I am driven by the challenge of creating content that resonates with audiences and drives engagement. My commitment to staying ahead of digital trends and leveraging analytics to inform strategy ensurs that I deliver results that align with business objectives. I am passionate about the power of clear communication and its ability to connect people and ideas.
Skills
Experience
Web Editor
Sanoma Utbildning
2023 — Present
Temporary team support with web publishing, content migration, and campaign page creation.
Freelance Writer
Greenstep
2023 — Present
Writing SEO-optimized articles and guides on finance, accounting, and business development.
Content Manager
Aktieinvest
2023 — 2023
Managed content for sales-driving campaigns, including email automations, newsletters, social media, and web content.
Content Manager
Skandiabanken
2021 — 2023
Developed customer-centric and conversion-focused content for the bank's mortgage business.
Editor, Web and Social Media
JM AB
2020 — 2020
Supported the launch of a new corporate website by migrating and adapting existing content.
Web Editor
JM AB
2019 — 2020
Produced and optimized content for housing projects in collaboration with marketing and web teams.
Education
Bachelor of Business in Marketing and Communication
Queensland University of Technology
2007 — 2009
Study Abroad in Communication, Leadership, and Marketing
Nelson Marlborough Institute of Technology
2005 — 2005
