Gina Theman

About

Experienced Digital Growth Leader: Elevating E-Commerce Sales and Omni-Channel Customer Experience I'm a passionate e-commerce and digital marketing professional, with extensive leadership experience in the retail sector. With a dynamic blend of strategic thinking, relationship-building prowess, and a hands-on approach, I excel in guiding companies through transformative growth in their digital and e-commerce endeavors. My journey in the digital landscape began as a Sales- and Marketing Manager at a startup e-commerce company back in 2009. During my tenure, I spearheaded initiatives that skyrocketed the company's turnover by over 180% annually and expanded the team from 30 to 100+ members. I've since navigated the complex realms of international and global retail, devising and implementing ecommerce expansion strategies for international growth. My expertise lies in scaling teams, refining processes, and innovating marketing and sales operations to boost omnisales and profitability. Having worked with both pioneering e-commerce entities and substantial international omnichannel retailers, I bring a rich blend of cutting-edge practices and versatile channel expertise to the table. What sets me apart is my holistic perspective, combining an internal business viewpoint with a comprehensive understanding of the entire customer journey. I've been a vital part of various management groups, giving me insight into multiple departmental perspectives and the complete spectrum of customer interaction – from building brand awareness and driving consideration to acquiring new customers and fostering loyalty for repeat business. SKILLS/EXPERTISE: *Over 10 years of C-level experience in OMNI fashion & kids retail *Previous roles: Chief Customer Officer, Head of Digital marketing, Head of E-commerce, Customer Experience Manager *Over a decade of leader experience in team management and recruitment. I've successfully led teams in E-commerce, digital marketing, customer experience, and product development. *Proficient in digital marketing strategy, content strategy, CRM strategy, International expansion strategy *I emphasize the importance of measurable KPIs in any scenario. *Background spanning various industries, including fashion, retail, consumer products, e-commerce, digital services, and app *Bilingual: Swedish, Finnish I always work in partnership with my clients and adapt my strategies and approaches to each unique assignment. At the heart of my methodology is a fundamental principle: Listen first, then act. Together with you we design a solution that bring value and adress your specific vision, needs and business challenges. This involves a deep dive into your current operations to identify the most effective and realistic steps toward your desired future, ensuring a practical path to digital growth and success. I act as a facilitator and catalyst for change. My goal is to foster long-lasting transformations within your teams, ultimately creating self-sustaining teams where my presence is no longer necessary. What excites me the most is the dynamic interplay of strategic planning and hands-on execution. I am a 'strategic doer' – someone who not only envisions the path to success but also rolls up their sleeves to make it happen. I am also very driven by the thrill of bringing people & teams together, creating a sense of unity and purpose. I firmly believe that the foundation of sustainable business growth is rooted in delivering both outstanding customer experiences and fostering a work environment where team members feel happy and motivated.

Skills