
Award-Winning Senior Copywriter and Brand Specialist
With over 30 years of experience in the advertising industry, I am a senior copywriter and creative strategist who has helped brands grow exponentially. My work has earned multiple international awards, and I am recognized as one of Sweden's top copywriters. I have also been part of the Peak Accelerator as a mentor and workshop leader in Åre. My approach to brand strategy is rooted in a deep understanding of the new media ecosystem, where engaging content is king. I excel in translating complex facts and details into emotional stories. Great communication can make food taste better and cars go faster - it can change the perception of everything. I have always been fascinated by the power of creative communication to make businesses grow. My passion lies in crafting narratives that are memorable, likable, and excite emotions. Services offered: • Copywriting, creative strategy, branding — Besides writing copy and texts, I can help you develop creative communication concepts that attract attention. I can help you develop your brand and brand communication and create sales activation. Maybe you need employer branding, find your company's vision, or take a new approach to your marketing to differentiate yourself from the competition.
Stendahls
2022 — 2024
Responsible for crafting high-impact copy and developing marketing strategies for various clients.
Peak Innovation
2019 — 2023
Provided mentorship and strategic advice on brand development and positioning.
Linderoths
2013 — 2022
Led the creation of comprehensive campaigns and provided strategic direction for brand communication.
Start Communication
2012 — 2013
Developed creative copy and contributed to marketing strategies for client projects.
IHM Business School
1998 — 2001
Educated students on the art of copywriting and effective communication in marketing.
IHM Business School
2015 — 2015
IHM Business School
2014 — 2015
Bergh's School of Communication
1987 — 1988
GOSS Advertising Agency
1996 — 2012
Co-founded and led the agency to win four golden eggs, overseeing all creative output and brand strategies.
SCP (GREY)
1994 — 1996
Produced creative copy for various advertising campaigns.
Shout (West Art)
1988 — 1994
Crafted compelling copy for a range of media channels.
Semcon
1984 — 1988
Communicated complex technical information in an accessible manner.
Scand Products
1982 — 1984
Managed marketing initiatives and developed strategies to promote products.