Maja Nilsson
Experienced Marketing and Brand Development Professional
About
I am a seasoned marketing expert with over a decade of experience in brand activation, strategy, product development, and market research. My career is marked by a series of successful brand launches and campaigns that have significantly increased market presence and consumer engagement. I thrive in dynamic environments, consistently delivering innovative solutions that drive brand growth and customer loyalty. My approach to brand development is holistic and data-driven, ensuring that every campaign is tailored to meet specific market needs while maintaining brand integrity. I excel in cross-functional collaboration, leveraging my strong communication skills to unite teams towards a common goal. My hands-on experience in both launching new brands and revitalizing established ones sets me apart in the industry. I am driven by the challenge of transforming brands into market leaders through strategic innovation and consumer insight. The excitement of seeing a brand come to life from concept to market success is what fuels my professional journey. I am committed to creating impactful marketing strategies that resonate with audiences and foster sustainable growth.
Skills
Experience
Head of Brand
KICKS
2023 — 2024
Led the KICKS brand and in-house brands, focusing on strategy and activation of campaigns, events, and sponsorships. Achieved a +1% and +3% increase in top of mind and preference during 2023. Positioned the brand as number 3 in top of mind and relevance at Lollapalooza Stockholm 2023. Successfully executed the first Pride More of You campaign across all markets in 2023.
Marketing Manager, In-house brands
KICKS
2021 — 2023
Managed marketing activation of in-house brands, including commercial planning and marketing in both owned and external channels at KICKS and Åhléns.
Senior Brand manager, In-house brands
Axbeautyhouse, KICKS & Åhléns
2017 — 2020
Developed new brands from concept to assortment strategy and omni-channel marketing launch. Brands include Monsun, Budgie, Flair, Continu, and BeautyAct.
CEO
LH Cosmetics
2015 — 2017
Launched the makeup brand by Linda Hallberg. Oversaw development, planning, implementation, and execution of the new brand from product development to launch. Secured physical distribution and rollout with retailers in Sweden, Norway, and Finland.
Education
BSc (Hons) Business in School of Management
University of Bath, UK
2008 — 2012
Exchange Program in School of Management
Singapore Management University
2011 — 2011
