
Creative Entrepreneur and Digital Brand Leader
Creative entrepreneur with over 20 years of experience in e-commerce, fashion, tech, and entertainment. I specialize in leading marketing transformations, launching award-winning campaigns, and building successful brands from the ground up. Currently, I consult for high-impact lifestyle and fragrance brands, focusing on Shopify-based DTC, creative strategy, and AI-powered content production. My distinctive work strategy involves combining creative storytelling with advanced technology to deliver innovative results. My personality influences my work by fostering a collaborative and dynamic environment, ensuring that each project is executed with precision and creativity. I follow principles of strategic foresight and adaptability, setting me apart in the field. I am driven by the desire to transform visions into reality with style and commercial success. My core values include creativity, innovation, and strategic thinking, which guide my professional choices. I am passionate about helping brands scale through emotionally driven branding and cutting-edge technology.
SURREALIUM
2023 — Present
Built the brand, e-comm and advertising infrastructure for SURREALIUM, including product development and creative production.
VARIOUS BRANDS – Leading fashion and tech brands
2023 — Present
Lead creative and strategic direction for fashion, scent, and lifestyle brands, focusing on scaling through emotionally driven branding, creative storytelling, and cutting-edge technology. Brands include SURREALIUM, Neh Perfumes, MaLo and Sniph, amongst others.
HUMAN RIGHTS WATCH
2020 — 2022
Founded the Creators Society, designed impactful campaigns and initiatives for human rights awareness.
VIEDOC TECHNOLOGIES
2019 — 2023
Spearheaded full rebrand, built global marketing team, and drove brand growth in the US, EMEA, China, and Japan. Implemented high-performing digital campaigns.
I AM YOU (NGO)
2015 — 2020
Launched leading aid organization during the European refugee crisis, managed volunteer teams, and built partnerships with UNHCR and Red Cross.
XOV
2011 — 2024
Released platinum and gold-certified music, created original music for The Hunger Games: Mockingjay soundtrack, and directed creative projects across music, fashion, film, and merchandise.
STUREPLANSGRUPPEN
2007 — 2010
Built Sweden’s largest B2B event sales organization in nightlife and hospitality, promoted to CEO of Events.
Various Companies
2001 — 2007
Early career in B2B sales, agency management, and coaching, led and scaled teams in telecom, media, and finance sectors.