Gisela Allende
Brand Design | Graphic Design | Social Media
About
As a brand and graphic designer coupled with social media management expertise, creativity is not just my profession; it's my sanctuary. From a young age, I've possessed an innate eye for design, effortlessly envisioning the bigger picture before the idea takes shape—knowing instinctively which colors harmonize, what emotions I aim to evoke, and the sensation I wish to convey. Working with color and form feels like second nature to me, and the greatest reward is that I absolutely love what I do. My approach prioritizes understanding each client's story, vision, values and target audience. Through thorough research and ideation, I craft unique concepts that embody their brand essence. Utilizing mood boards, I ensure every design element reflects their desired aesthetic and atmosphere. With meticulous attention to detail, I bring these concepts to life through captivating visuals and compelling campaigns. My focus on storytelling ensures that each brand stands out and resonates with its audience. By placing the client at the center of the creative process, I empower them to thrive in the digital landscape. Creativity is not just a profession for me; it's my sanctuary. I thrive in environments where imagination knows no bounds and innovation is celebrated. Whether it's designing a captivating visual identity or curating an engaging social media campaign, I find immense joy in bringing ideas to life and making a meaningful impact.
Skills
Experience
Brand- and graphic designer | Social Media
Allende Design
2024 — Present
I recently started my own company as a brand- and graphic designer and social media manger where i help entrepreneurs to be seen through the digital noise. With a well-crafted brand identity, you increase the chances of being seen as you want to be perceived by your target group.
Production manager
Split Stockholm
2022 — 2022
Graphic designer
Gosh AB
2013 — 2014
I had overall responsibility for the graphic production, which consisted of campaign and communication material in both digital and printed format. I worked closely with the marketing coordinator and the CEO, where together we developed marketing plans and campaigns. As there were usually short deadlines and several projects underway, it was important to plan the time and create a structured way of working in order to carry out and deliver the work on time in the best possible way. In addition to my role as a graphic designer, I also helped to update the website and social media with news and campaigns.
Freelance: Graphic designer
Valentina Bellydance School
2009 — 2013
Design of communication and campaign material in print format.
Education
KY in Marketing coordinator
Mediainstitutet
2020 — 2022
Bachelor in Media and communication
Södertörns Högskola
2009 — 2012
Bachelor in Marketing and editorial design
Tecnológico de Monterrey
2012 — 2012
Communication and media studies
Täby Enskilda Gymnasium
2003 — 2005
