Linda Wasell

About

I am a solution-focused and results-oriented strategist with high competence in reading the outside world to take advantage of upcoming trends for the best business results. Communication scientist with specialization in leadership and organizational development. For the past 25 years, I have primarily worked with strategic business development and communications based in Åre but with the world as a workplace. Experience of working in listed companies and non-profit organizations as well as in politically controlled and member-owned organizations. Often employed as process manager in change work. My expertise spans strategic processes, Public & Investor Relations, Crisis Communications, Brand Communications, and Digital Entrepreneurship. With a solution-focused approach, I excel in business development, risk management, and enhancing customer experiences. Notably, I've led the PR for Sweden’s largest listed travel & tourism company, while also spearheading initiatives to elevate Sweden’s largest tourism county. My hands-on experience in team-building and strategic planning, coupled with a passion for communication and sustainability, have led to impactful contributions. Let's collaborate to drive transformative success in your business! Additionally, through the agency Future Fridays AB, my business partner Karin Gydemo Grahnlöf and I have developed innovative training programs, recognized for their effectiveness in facilitating rapid corporate change within the tourism sector, particularly amidst the challenges posed by the pandemic. With a strong sense of customer demand and on top of that a strategic and innovative mindset we work to achieve results with that energy that lifts the work to new levels. Future Fridays experience in both large and small companies, many years with public companies as well as within political and international non-profit organisations gives a strong competitive advantage in our execution. The competence extends through the entire deal, from analysis to planning, implementation and follow-up. The customers can be found in segments such as the hospitality industry, medical technology, the construction industry, sporting and cultural events, municipalities and regions. Through our own developed models and tools, based on pedagogy for adult learning and goal fulfilment, Future Fridays ensure a successful process with both great commitment and a joyful ride on the way towards your goals. I'm driven by my passion to see people and companies grow and succeed. A team player and networker - together you get so much further than alone! People, passion, power is the foundation of my co-owned company Future Fridays with the power philosophy - "Peoples' inner passion is power and key to extraordinary performance"!

Skills